About

I’m Rafa de Zuloaga Soler
I’m passionately curious. I challenge status-quo.
I strive to make the world a kinder place.
 
Lately I’ve been working for brands such as:
Zalando, Bmw, Vocento, Organon…  
 
In love with sports, reading, travelling,
 art direction & photography.
Kaizen as life philosophy.

Background

Experience

Brand Marketing & Design  at Zalando 03/2022-today
  • Created the strategy to integrate our diversity & inclusion values for all our digital touchpoints in collaboration with the country manager.
  • Leading the Italian and Spanish agencies to create our SoMe & influencer strategies within our Brand Values. Working together with the design team to translate the new visual identity of Zalando Lounge to SoMe.
  • Won the corporate branding competition to design the 1st logo for the Intern community at Zalando.
  • Created the radio scripts for the radio campaigns of 2023.
  • Developing and crafting creative concepts and content formats along with our creative team for the global account.
  • Built the brand ambassadors influencers crew for Spain and Italy alongside our local agencies.

UX strategy assistant at Tango°. 10/2021-02/2022

  • Collaborated within a 3 people team, doing user research forOrganon (pharma), on the different relationships that men and women have with pain. Writing and doing interviews with all doctors and patients.
  • Designed an innovative branded utility for BMW that enhanced their vision of «Sheer driving pleasure».
  • Worked with a 4 people team to develop

Design lead assistant at Komvida Kombucha.          03/2021-06/2021

  • Tackling the task of Improving habit building through its beverage under a design thinking methodology.
  • As the lead, I designed the conditions to make change with the ability to adapt and think creatively about business problems.
  • Doing interviews, safaris, and desk research. Facilitating connection plans and co-creation workshops.
  • Creating a Branding 1.0, prototyping, testing with focus groups, and crafting great storytelling for change.

Programmatic Strategy assistant at Havas 09/2019-09/2020

  • +50 both branding and performance strategies developed, for clients like: Calzedonia, Dunkin and Michelin.
  • Teaching coworkers how programmatic campaigns work. Using 6 different DSPs for activation, reporting, and campaign closure.
  • Audience analysis using Havas DMPs. Developing strategies and reporting focused on G.A

 

Creative Trainee at Now 07/2021-09/2021

  • Worked alongside 2 creatives and one engineer developing ideas into experiences and products to position brands in people’s daily life’s.

Going through the whole process: research, insights finding, conceptualizing, idea development and crafting with creative and engineers teams.

 

Education

Master in Creativity & Innovation  by Miami ad School 09/2020-09/2021

From ideation to final production I learnt to use creativity as the essence of innovation and innovation as the growth engine of a company. Always putting the user in the center using agile and design thinking methodologies. 

 

Master in Digital Business Management by Havas Group 01/2019-06/2019

I learnt about digital strategy, media planning, social, programmatic and performance environments and to close the loop data analysis and visualization. Thus gaining a blueprint picture of how to manage a business digitally. 

 

Bacherlor in International Business Management by EMN 09/2014-06/2018

Obtained a complete vision of Business going through international trade, international marketing, cross-cultural business practice, marketing and business economics.